Agents arrive. Some leave.
An agent can find a store and still never finish a purchase.
Solution / ACRO StudioAgent conversion,
Agent conversion,
optimized.
AI shopping agents already visit your store. ACRO Studio measures how many of them actually buy, where the rest give up, and what to change. ACRO stands for Agent Conversion Rate Optimization.
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Reaching a store is not buying from it.
Conversion is where it shows.
The share of agents that complete a purchase is the number that matters, the same way it is for people.
You need a baseline first.
Changes only mean something when you know where agents stood before them.
From an agent run
to a better conversion rate.
Run
Send shopping agents through the store as machine customers would.
Observe
Record where each agent stops and where it finishes.
Change
Adjust the store at the steps where agents stall.
Measure again
Re-run and compare with the baseline.
The audit at the center.
The ACRO audit.
An agent-run audit is the starting point: it shows where conversion is lost before anything is changed.
In the studio
AuditAgents run against a store
FindingsWhere agents stop
Re-testCompare against the baseline
Tote is built on it.
Tote is designed to carry the same audit into a web app, a Chrome extension, a Shopify app and a Slack app.
What this page shows,
and what it does not.
What we show
ACRO Studio as a solution direction: Agent Conversion Rate Optimization, built around an agent-run audit.
What we do not claim
No conversion rates, uplift figures, case results or named customers are published here. The illustration is not a product screen.
Source: Machine Commerce, definition of ACRO as Agent Conversion Rate Optimization, October 2026. Details will be added as they are verified.
Tell us about
your store.
Tell us about your storefront and the steps that matter most. We will show you how an ACRO audit would run on it.
Request a walkthroughNo form, no sales queue.Write to the founders directly. Your email goes straight to them.Machine Commerce
ToThe foundersfounders@generalmachines.aiGeneral Machines