Solution / Brandloom

One catalog.
Every customer.

We turn what you sell into two things: product data that AI search and shopping agents can read, and on-brand ads for every audience, channel and language. One source, in your brand voice.

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A tabletop loom weaving coloured threads into one band of cloth
01 / The problem

You write it once.
It gets read many ways.

People differ.

A student and a parent do not open the same message. Each audience, in each language, needs its own version, and the brand still has to sound like itself.

Channels differ.

A WhatsApp message, a LINE card, a Telegram post and a home banner each need their own shape. Doing that by hand for every offer does not scale.

Machines read it too.

AI search and shopping agents only know what your product data says. A thin catalog row cannot answer a question like "something quick for my kid's breakfast, no added sugar".

A red felt pennant with a blank tag
One brand, every audience
02 / How it works

From your catalog
to every customer.

01

Connect

Bring your product or service list, your promotions, your brand voice and the themes you run.

02

Enrich

We fill in every item: attributes, uses and the words people search with, in each language.

03

Create

Pick a theme, the products, the offer and who it is for. Copy and artwork come back on brand.

04

Deliver

Each piece is shaped for its channel and language, ready for WhatsApp, LINE, Telegram, web and app.

Workflow illustration
Products or servicesPromotionsBrand voice + themes
Data layer + creative layerBrandloom
Enriched product dataAds per audience + languageWhatsApp, LINE, Telegram, web

One enriched record feeds both layers: what AI search reads about a product is what goes into every ad for it.

03 / The product

Clean data underneath.
On-brand creative on top.

Every item, described properly.

The data layer fills in what a catalog row leaves out: attributes, sizes, uses, occasions and the words people actually search with, in each language. AI search can answer harder questions, and you can build custom catalogs and datasets from the same records.

One enriched record / illustration
Catalog row Full cream milk 1 l
Attributes Full cream, 1 l, chilled
Good for Breakfast, coffee, baking
Shoppers say In each of your languages
Now answers "Milk for my kid's cereal"
BrandloomCreateThemesLibraryRedrawn interface
ThemesOne mood board per occasion: palette, props, motifs, light and type direction, never products.
Catalogue completeNew theme
EverydayReady
UseEdit
WeekendReady
UseEdit
PaydayReady
UseEdit
Valentine's DayReady
UseEdit
Songkran / Thai New YearReady
UseEdit
Mother's DayReady
UseEdit
Father's DayReady
UseEdit
Back to SchoolReady
UseEdit

The occasion sets the direction.

Theme boards define palette, props, motifs, light and type direction. The live studio includes seasonal events, holidays and everyday campaigns.

Theme direction / illustration
Visual Palette + light
Composition Props + motifs
Language Copy + type
Product Real packshots

Select the products. Name the audience.

Choose up to three products for each piece and one or more audiences: families, students, office workers, expats.

Brief inputs
Products Up to 3
Target group One or more
Offer Campaign input, optional
BrandloomCreateThemesLibraryRedrawn interface
GuidedDescribe it yourself
Theme
Products Required1 of 3
Meadow Fresh Pure Milk Full Cream 1 lMeadow Fresh
Target group Required
FamiliesGen ZOffice workersExpatsStudentsFoodies
CopyRedraft the copy
Small label
Button
Headline
Supporting line
Layout previewHome bannerLINE 1:1
RETAILERDaily essentialsPure Morning StaplesRich, creamy full cream milk for the whole family's breakfast table.Shop now

Write for the customer, keep the offer grounded.

Copy is written from your real products and offers, in your brand voice and in each language you sell in. Prices and discounts come from your promotion data, never made up by the model.

Four copy fields
Small label Context
Headline Main message
Supporting line Detail
Button Next step
04 / Channels

One brief, shaped
for where it appears.

Messaging apps, web, app, paid and social. Every version carries the same products, offer and brand, in the shape and language of the place it appears.

Web
Sample Web banner art, flat produce-market illustration
1800 × 720 px
App
Sample App banner art, flat produce-market illustration
1600 × 900 px
Paid
Sample Paid banner art, flat produce-market illustration
1200 × 628 px
Social
Sample Social banner art, flat produce-market illustration
1040 × 1040 px

Connected for our first client: WhatsApp, LINE and Telegram, in several languages, for different audience groups. Banner sizes below are samples.

05 / Who it is for

Built with a retailer.
Made for anyone with a catalog.

We study how AI agents shop. The data that keeps your ads accurate is the same data that gets you found and chosen by an agent.

Retail and e-commerce.

Large SKU lists, weekly promotions and many audiences. One place to keep products described well and every campaign on brand.

Brands and service businesses.

A menu of services is a catalog too. Clinics, gyms, travel and education run offers for different groups, in different languages, on the same channels.

Teams building for AI agents.

Enriched, structured product data that AI search and shopping agents can query, plus custom catalogs and datasets cut from it.

06 / Client work

What we built
for our first client.

We built Brandloom with a grocery retailer in Southeast Asia.
Here is what that work shows, and what it does not.

Case file / Grocery retailer Built for a client
Offering
Brandloom
Purpose
An enriched catalog for AI search, and ads built from products, promotions, themes and brand voice.
Evidence
Product workflow and reviewed interface; client unnamed
What we show

The full SKU list enriched so AI search handles complex queries. Ads from the retailer's own products, promotions, themes and brand voice, for different audiences and languages, connected to WhatsApp, LINE and Telegram.

What we do not claim

We do not publish conversion, sales or search figures, and we do not claim independently audited brand compliance.

Evidence: product brief and interface review, October 2026. Client identity and operational data withheld.

07 / Start a conversation

Tell us
what you sell.

Send us your catalog, your next offer and who it is for. We set up both layers around how your team already works.

Request a walkthroughNo form, no sales queue.Write to the founders directly. Your email goes straight to them.Machine CommerceToThe foundersfounders@generalmachines.aiGeneral Machines